Layover Companies

What if I told you that you’re stupid for for investing in mutual funds? In a savings account? In CDs, bonds or TIPS?

What if I told you that the true path to financial success and freedom is the lotto?

The lotto.

Fuck 4-8% return every year, you’re a man. You want the big money. You want the thrill of risking everything on the long shot. Pulling out the win against all odds.

So what if the odds are stacked against you? Real men take them on and spit in their eye. And yeah, you’ll spend more money chasing the pot of gold than if you went the safe route, but you’re not in it for nickels and dimes. You want folding money. You wanna make it rain.

This is, of course, stupid. No one would ever tell you the path to financial independence & freedom is the lotto. Yet, every day hundreds of entrepreneurs are being given this same advice. Except it’s not “go for the lotto”, it’s “avoid creating a lifestyle company”.

A lifestyle company?

Around the tech startup / entrepreneurial community, it’s a backhanded label. It means that you have no interest in your company “popping”, hockey stick growth or any number of other bs euphemisms for striking it rich. You’re not thinking about your exit strategy. You’re not worried about how to get to a billion in revenue. You’re not in it be the man or to change to world. You just want to run your own company. As long as it pays your salary, you’re happy. “That’s a cute hobby” they’ll say.

A hobby

In reality, it’s a pat on the head and a “wait over there while the real men talk.” You’re not in Business (with a capital B), you’re in business (little b). It means you’re not playing the game. You’re content to dink and dunk your way to success using singles rather step up, grab your crotch, wink at the prom queen and take your swing, hoping for a home run. Like a man. LIKE A BOSS.

Except it’s still a lotto ticket. The difference is perception. It’s ok to fail at your moonshot company because everybody does! 9 out of 10 startups fail after all! Sitting around with the other lotto ticket holders, knocking back a few, talking about how tough a company is to run is the norm. Everyone’s dream, after all, is to start the company, blow it up and get out after 3 or 4 years. Next!

3-4 years? I’ve never understood having an expiration date on a company. Yet, for a lot of entrepreneurs, they do just that. The message is clear: I’m here for the time being until I can get out and get to where I really want to go. ( Most likely, it’s a beach & umbrella drinks. The standard founder destination. )

Again: I’m here for the time being until I can get out and get to where I really want to go.

What’s that sound like to you? To me it’s a layover in an airport. So from now on, that’s what I’m calling these companies.

Layover Companies