Good post about what to call a non-vc, “OMFG WE ARE GONNA IPO THIS SHIT” business:
The profile of an indie business would be similar to independent practitioners of any craft. An independent musician, for example, might eschew a major label who may force them to make compromising sacrifices in hopes of making that artist more commercially viable. Instead, the Indie musician takes distribution and promotion into their own hands. This doesn’t mean they will never sign with a label or that they wil forever be left to their own DIY devices. But that when they do pick a a label, they will do so on their terms.
He settles on “Indie” business. As much as I like the term & the effort, it still rubs me the wrong way. It qualifies your business with a label & identifies how “different” you are from the norm. For me, the best part of the article is this comment:
I like the term Indie, too. Or, “Punk” business (doing it for the right reasons). But, in reality, it’s really just “business” for the 99% that aren’t involved in the startup world.