The Minimalists on outcomes.
This is a critical question I ask people when they tell me they want to start their own company. Usually the outcome they want is to be rich just to be rich. The beach dream and whatnot.
All too often, people want something without asking themselves why they want it. Unfortunately, a lot of those wants end up being the product of other people in their lives. Don’t live someone else’s life, live your own. Do whatever you want to do, but do it with a purpose.