Incredible Marketing Device

While walking in NYC this weekend, I noticed the Camper SOHO store had an incredible hook for bringing people in. This is the street view of the store as you’re walking past it:

camper street view soho

No products in plain view. The store view is this:

camper store view soho

How freaking cool is that? You get so intrigued by the display you have to go into the store to take a peek. Really cool execution.